The idea of the video was to hook the audience with something more dramatic and enticing, or in other words, a girl who is mad at her boyfriend because he got caught cheating. The viewers get to watch her argue with and accuse her boyfriend as they fight about what he did. What the audience doesn't know is that he is actually cheating off her school work. We tried to create an "Ohhhhh" moment, a kind of realization that dawns upon the audience when they finally figure out that he's cheating off her, not on her. First, we sat down and looked at a list of PSA topic ideas, stuff like suicide awareness and drug abuse. When we had each settled on a few ideas, we brainstormed basic plot and synopsis ideas of each topic, and based off of those, ideas, we settled on Cheating. We figured it would provide the most interesting story for the PSA. After deciding on a location, we visited it to finalize the decision. As the production designer, it was my job to ...